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Mission, Vision
& Core Values
Our Mission
The Margolin has one mission: to boldly go where no whiskey has gone before. We strive to be a pioneer in our industry by combining time-honoured traditions with fresh ideas and a renewed outlook on the exciting future of whiskey.
Our Vision
Our vision is of a not-too-distant future where The Margolin unites whiskey-lovers across the perceived divides of age, gender and culture. We strive to achieve this vision by creating a whiskey that is traditional but not intimidating, making it accessible to experienced whiskey drinkers and newcomers alike.
Our Values
Authenticity
We remain true to our ethos and the foundation that shaped our brand because we want to forge an authentic relationship with our customers. With our focus on honesty, transparency and high-quality products, we remain dedicated to building a relationship of trust with our audience.
Tradition
Our brand is not only inspired by the personal history of our founding family, but also by centuries-old whiskey-making tradition. We see it as our calling to pass this proud tradition on to a new generation of whiskey connoisseurs, which is why we ensure that our product is always imbued with the most authentic traditional taste and provenance.
Innovation
We are inspired by the history of whiskey, but also view it as an opportunity for innovation. We draw on tradition to create classic blends that have stood the test of time, but are just as excited to take risks that push boundaries and expand people's perceptions of what whiskey can be.
Distinction
We are fearlessly original and proud of it. There is no brand like ours and we cherish our uniqueness. Rather than follow the pack, we forge new paths to discover what is possible and change minds along the way. We combine proven methods with fresh perspectives to develop original ideas and exceptional whiskeys.
Tenacity
Our spirit is inspired by the tenacity of our founders and their determination to build a brand that would be recognized for its uniqueness and quality. This tenacious essence drives us to overcome whatever obstacles lay in our path with innovation and energy, knowing that we are forging something remarkable in the process.